Canadian Game Publisher

Publishing Chinese & Asian games in Europe & North America

Vplay Games is a Canadian mobile game publisher helping Chinese game developers and studios across Asia launch and grow their games in the United States, Canada, Europe and MENA. Our publishing services cover market evaluation, localization, user acquisition, launch planning and ongoing live operations.

100+
Games published
5M+
Players reached
EU·NA·MENA
Core markets
Clash of Kings 列王的纷争列王的纷争Clash of Kings
Clash of Queens 女王的纷争女王的纷争Clash of Queens
Revenge of Sultans 苏丹的复仇苏丹的复仇Revenge of Sultans
Platforms & markets
App Store EU · NA · MENA Google Play EU · NA · MENA 100+ games taken global
Why Vplay

Plenty of publishers. Few can actually make Chinese and Asian games work in the West.

The four things you actually care about when choosing a publisher, answered one by one.

✓
01

Proven track record

100+ games published and 5M+ players reached. We are involved from market testing through long-term operation, not a middleman who only signs the contract.

$
02

Real UA spend

We fund marketing and user acquisition ourselves and run on revenue share. No license fees, no buyouts.

◎
03

Local operations

A Canadian team with App Store and Google Play relationships, handling payments, ratings, localization and player support across Europe, North America and MENA.

EN
04

Direct Chinese contact

You work with a Canada-based, Chinese-speaking publishing lead. No time-zone gap, nothing lost in translation.

Genres

The genres we know best

We publish the genres we know how to win, not everything that comes our way.

SLG / 4X STRATEGY Card CARD RPG ROLE-PLAYING Mid-core MID-CORE Action PvP PVP Board games BOARD Sports SPORTS
Case Studies

Some of the games we've published

A few of the 100+ titles we have taken to market, from studios you know.

Clash of Kings 列王的纷争
列王的纷争
Clash of Kings
ELEX · 智明星通
SLGGlobal
Revenge of Sultans 苏丹的复仇
苏丹的复仇
Revenge of Sultans
ONEMT · 龙腾简合
SLGFirst launch in MENA
Clash of Queens 女王的纷争
女王的纷争
Clash of Queens
ELEX · 智明星通
SLGGlobal
Clash of Zombies 僵尸冲突
僵尸冲突
Clash of Zombies
MoyuGame · 杭州魔域网络
StrategyGlobal
King's Empire
King's Empire
Empire strategy
Tap4Fun · 尼毕鲁
SLGGlobal
Business model

Revenue share. Our investment is our services.

We do not buy games, and there are no license fees or minimum guarantees. We put a professional publisher's full service stack and our own marketing budget behind your game, and we earn only when the game earns.

01Revenue share, aligned with your success
02No license fee, no buyout, no minimum guarantee
03UA and marketing budget funded by Vplay
Publishing services

Everything a professional publisher does for your game

文

Localization: text and art

Language localization plus cultural adaptation of UI, icons, store assets and campaign art for each market.

评

Market evaluation and launch planning

Assess market potential and competitors, then plan testing, soft launch and full launch.

量

UA and marketing campaigns

Campaign strategy, creative design and art production, campaign management and optimization across major channels.

店

Store listing and ASO

App Store and Google Play listings, store page optimization, keywords and conversion rate.

$

Monetization and optimization

IAP, ads and event design, with ongoing optimization of ARPU and payer conversion.

客

Full customer support

Multilingual player support, review management and community support.

运

Live operations

Version updates, event cadence, retention and long-term growth after launch.

数

Analytics and platform relations

Data analysis and reviews, App Store and Google Play featuring, platform compliance.

FAQ

Questions you might want to ask first

How does the business model work?

Our model is revenue share. We do not buy games, and there are no license fees or minimum guarantees. Our investment goes into your game through our publishing services and our own UA budget, so we earn only when the game earns. We give you a straight range on the first call.

Which markets do you cover?

Our core markets are the United States, Canada, Europe and MENA. All are high-value markets for SLG and mid-core games, and we cover them with localization and local operations support.

What kind of games do you accept?

Games that are launched or launch-ready, with a playable build we can evaluate. We focus on SLG, card, RPG, mid-core, action PvP, board and sports games. We do not publish prototypes.

What should you look for in a publisher?

Whether they fund UA themselves, whether localization covers art as well as text, whether they run ASO, monetization optimization and live operations in-house, and whether the revenue share is transparent. Use this list to measure any publisher, including us.

Submit Your Game

Tell us about your game. We reply within 48 hours.

A gameplay video and a playable build let us evaluate fit fast. The more complete the submission, the quicker the reply.

* required.

Contact via WeChat
Vplay Games Business WeChat QR
Scan to add Vplay Games Business on WeChat
WeChat ID vplaygames
Email business@vplaygames.com
What to prepare
  • Gameplay video
  • Playable build (APK or TestFlight)
  • Platform: Android, iOS or both
  • Studio size and website
  • Pitch or game deck, if you have one