Practical content for Chinese and Asian developers taking games to the United States, Canada, Europe and MENA: market data, publishing guides, case reviews and platform policy.
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Title selection, choosing soft-launch markets, creative testing and scaled campaigns: every step of taking an SLG into the United States, Canada and Europe, explained one by one.
Payer rates, D30 retention ranges and CPI references for SLG players in the US, Canada, the UK and Germany, to support decisions at the greenlight and evaluation stage.
The latest changes to privacy labels, age ratings, payment compliance and account requirements, and what they mean in practice for Chinese developers going through store review.
From Arabic localization to the Ramadan event calendar: how an SLG built a stable paying audience across the Middle East and North Africa.
Cultural context, character aesthetics and copy rhythm all move click-through rate. The creative adaptations we have validated repeatedly in Western campaigns.
A ready-to-use checklist covering text length, fonts, color semantics, holiday events and store screenshots.
Cash flow, risk and long-term returns under each model, plus ten questions to ask any publisher before signing.
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