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Retention

Practical content for Chinese and Asian developers taking games to the United States, Canada, Europe and MENA: market data, publishing guides, case reviews and platform policy.

Market data

SLG players in North America and Europe: spending habits, retention benchmarks and acquisition costs

Payer rates, D30 retention ranges and CPI references for SLG players in the US, Canada, the UK and Germany, to support decisions at the greenlight and evaluation stage.

2026-09-11·3 min read
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